Peepshow for communication perverts
from an advertising maniac.
Hail the king.
Also hail (follow) Advertising Porn. It’s A.P., like Associated Press, but way more sarcastic.

Hail the king.

Also hail (follow) Advertising Porn. It’s A.P., like Associated Press, but way more sarcastic.

Advertising Agency: Leo Burnett, Portugal

"Kids aren’t predictable. Why should kids’ movies be?"

FYI: Unicorns fall in love with Advertising Porn

"Words kill wars"
Ogilvy & Mather, Japan
Advertising porn can kill wars, too. Try it!

"Words kill wars"

Ogilvy & Mather, Japan

Advertising porn can kill wars, too. Try it!

Ok, this is not advertising, you grumpy ad maniacs, but I thought you might be falling in love with the grumpy design.

Ok, this is not advertising, you grumpy ad maniacs, but I thought you might be falling in love with the grumpy design.

Live fat, die young.

Live fat, die young.

5 Copywriting Rules That Cost You Sales If You Break Them.

1. First Rule of Copywriting

Your product or service is far less important than its ability to fulfill your customers’ needs. That means your marketing messages should focus on features and benefits that matter most to your target audience. It doesn’t matter what you like or think is important about your business, product, or service. All that matters is what your target audience thinks, wants, and needs. If a message doesn’t communicate something of value to the target audience, delete it.

2. 80-20 Rule

At least 80% of your copy should be written in the second person (i.e., “you”) and no more than 20% should be written in the first person (i.e., “I” or “we”). No one cares about you, so make sure your copy answers the consumer question, “What’s in it for me?” (WIIFM). Tell the target audience exactly what they’ll get when they take out their hard-earned money and buy from you.

3. K.I.S.S. Rule

Big words and jargon can be confusing and detract from a succinct and actionable message. Don’t use them. KISS is an acronym for “keep it simple stupid,” and in copywriting, it refers to your choice of words. Match your words to your target audience and show no mercy for filler words like really, that, and very which do nothing but clutter your copy and slow down the delivery of your key messages.

4. Red Pen Rule

When you think your copy is final, review it again and delete at least 30% of it. This ensures your messages are simple and you’ve avoided the mistake of including too much information. The end result will be tighter and more actionable copy that isn’t watered down with extraneous details.

5. SLAP Rule

Your copy should cause the target audience to:
Stop,
Look or Listen,
Act, and
Purchase.
Don’t suggest that consumers act after seeing or hearing your message. Demand that they do so by putting all of your copy through the SLAP Test. In other words, your copy should figuratively slap your target audience in the face so there is no chance that they won’t understand it and act on it.

Susan Gunelius, Forbes

Advertising Agency: Sancho BBDO, Colombia
3d newspaper ad

Advertising Agency: Sancho BBDO, Colombia

3d newspaper ad

Louis Vuitton. Feeling expression.

Chacho Puebla via Behance

Chacho Puebla via Behance

Charity guerrilla

Advertising agency: The Pillon Trust

"The campaign for London charity The Pillon Trust really smacks you in the face and puts into perspective how little attention we give to charity workers on the streets. It’s not all doom and gloom, though. The Publicis London-created work cleverly makes the viewer feel at one with those making a stand against Mr ‘Fuck The Poor’, aka actor Dan Atwell. Publicis London ECD Andy Bird told LBB’s Addison Capper how one man took his argument against the sign a little too far and why shooting was put on hold for six hours."

Here’s the video

http://www.youtube.com/watch?v=eBuC_0-d-9Y

Advertising Agency: Young & Laramore, Indianapolis, USA

Upland Brewing Company